Director of Product Management - Responsibilities
From Product Management School
More than 10 years of experience in Product Management is usually required for the Director of Product Management role.
In addition to the long list of Product Management related responsibilities for this role there are also a whole host of people management responsibilities. This is usually the first role in a Product Management career path that comes with these added responsibilities.
The list below details the main responsibilities that you are likely to come across but each organization is managed differently and therefore roles will differ significantly from one to another.
Responsibilities
- Manage a team of Product Managers.
- Interviewing, hiring and training of product managers.
- Planning, assigning and directing workloads of product managers.
- Appraising performance, rewarding and disciplining product managers.
- Product lifecycle management from concept to phasing out of the product(s) across all products/product lines.
- Management of existing product lines, increasing profitability and setting of Profit and Loss goals for each product/product line.
- Establish metrics to measure effectiveness and drive improvements.
- Creation of product strategy, product roadmaps and specification of product requirements.
- On-going development of the product vision and strategy. Synthesize ideas on strategy, planning and execution of next generation of products. Building consensus and driving execution.
- Maintain product and market knowledge. Analyses and keep abreast of market trends.
- Aggressively identify opportunities for improvement and incorporate new product features on an on-going basis. Define market opportunities and develop product briefs.
- Lead cross-functional teams to realize product concepts and bring them to market. Work with customers and internally to define and refine product requirements.
- Best practice research and benchmarking. Conduct competitive analysis and develop a strong understanding of stakeholders to drive development decisions.
- Development and execution of tactical plans.
- Act as product evangelist both internally and externally.
- Develop and manage relationships with customers.
- Function as the technical contact point.
- Addressing complaints and resolving problems.
