Lead Product Manager - Responsibilities
From Product Management School
Also known as Group Product Manager.
Usually more than 5 years of experience in Product Management is required for the post of a Lead Product Manager.
As with all roles in Product Management, the responsibilities of this role are likely to be different from one organization to another. The major areas of responsibility for a Lead Product Manager are detailed below, but as before the list are not exhaustive:
Responsibilities
- Manage/mentor one or more product managers.
- Product lifecycle management from concept to phasing out of the product(s).
- Collaboration with the entire Product Management team to create new revenue streams.
- Analyzes, identifies and quantifies opportunities for new markets, new product features and new product ideas.
- Preparation, presentation and implementation of businesses cases and business plans for new markets, new product features and new product ideas.
- Set product requirements in line with customer needs and business objectives.
- Develop market requirements, business cases, product requirements and business plan documentation. Works with the business to ensure quality product delivery.
- Collaborate on product definition and product roadmaps.
- Makes decisions, shapes and/or champion’s enhancements or new products for the product line supporting the overall business strategy.
- Set product strategy from concept to phasing out of the product(s).
- Conduct financial analysis - forecasting, tracking, analysis and reporting on the product - ensuring that the product meets business needs terms of units sold and profit contribution.
- Set product positioning.
- Set product pricing and distribution strategies.
- Gain and maintain expertise in the product, market and business trends.
- Continually monitor competitor and industry development.
- Primary product/product line knowledge source for the business.
- Primary evangelist and champion for the product/product line.
- Develop go to market plans. Work in concert with sales and marketing to implement them.
- Create Marketing Communication materials to support the product/product line.
- Develop and create sale collateral, training materials and presentations for promotional activities.
- Define and monitor product launch readiness and success metrics.
- Create industry trade show strategy.
- Provide product communication to a wide variety of audiences i.e. customers, senior management, internal groups, and internal departments and at industry events.
