Main Page

From Product Management School

Welcome to "Product Management School"!

Our goal is to provide a place you can visit to learn about, refresh your knowledge on, and find reference material for topics related to Product Management within the Software industry.

If you're responsible for product management and product marketing for a software product, or you work with those responsible - you might find our site helpful.

Contents

  1. Introduction
    1. What is "Product Management"?
    2. Definition of "Product Manager"
    3. Activities Within Product Management
  2. Organization
    1. Where Does "Product Management" Fit in a Company?
    2. Roles in Product Management
    3. Product Manager - Responsibilities
    4. Lead Product Manager - Responsibilities
    5. Director of Product Management - Responsibilities
    6. VP of Product Management - Responsibilities
  3. Critical Skills in Product Management
    1. Subject Matter Expertise
    2. Leadership Without Authority
    3. Being a Part of a Cross-Functional Team
    4. Decision Making
    5. Market Research
    6. Competitive Analysis
    7. Market Segmentation
    8. Identifying Target Markets
    9. Voice of the Customer
    10. Product Roadmaps
    11. Requirements Management
    12. Writing Requirements Documents - MRD, PRD
    13. User Interface Design
  4. Product Management Tools
    1. List of Product Management Tools
  5. Product Management's Role During Different Phases
    1. Conceptual Phase
    2. Feasibility Analysis Phase
    3. Business Case Phase
    4. Product Definition Phase
    5. Product Development Phase
    6. Product Launch Phase
    7. Post-Launch Phase
    8. End-of-Life Phase
  6. Product Management Resources
    1. Books on Product Management
    2. Other Websites