Product Manager - Responsibilities
From Product Management School
There is no clear answer to the question "What does a Product Manager do?". This is due to the fact that there is no clearly defined, standard set of responsibilities for the role of Product Manager.
Each organization has its own specific set of responsibilities for the role. The spectrum that the responsibilities cover is very broad.
That said, the following is a list of the responsibilities that you are likely to encounter. Bear in mind that a Product Manager may be responsible for all of these or merely some portion.
Responsibilities
- End to end management of the product lifecycle from concept to phasing out of the product(s).
- To be an advocate for the customer, keeping their interests in mind at all times.
- To manage and communicate effectively with cross-functional teams.
- To be an expert in the product and keep up to date with technological advances.
- Development and execution of the product roadmap.
- Perform business analysis with subject matter experts and customers.
- Identification of new opportunities; product enhancements; and line extensions.
- Development of documentation to support the approval, design, development and launch of the product.
- Facilitate the design, development and launch of innovative products.
- Identification of new target markets.
- Identification, specification and prioritization of features, functionality and capabilities.
- Definition implementation and maintenance of the marketing mix and business models for the product.
- Facilitate development and implementation of high impact and differentiated product positioning and messaging.
- Development and implementation of the launch strategy.
- Facilitate development of high impact sales tools.
- Development of sales and channel training materials.
- Education of the sales force about products and solutions.
- Monitoring of the marketplace, customers and competitors.
- Definition and implementation of strategies to counter competitors.
- Joint presentations with sales for key customers.
- Joint relationship management with sales for key customers.
- Evangelizing the product at industry events, seminars and customer briefings.
